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KSP Logo BI

KSP Logo
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The combination of blue, green, and violet color is applied to express the meaning of each word; blue stands for honesty, trust, and knowledge; green for stability, balance, and harmony; violet for both essence of cold and warm, and transform.
The type of logo is the basic element key to ‘KSP BI communication’ together with the emblem. The logo type is adjusted by a proportion of each font shape, thus the arbitrary change of the shape, stroke width, and proportion of letters cannot be allowed.
The utilization of the logo type should be available by printing out the manuscript file contained in CD-Rom in principle.

KSP Emblem
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The combination of blue, green, and violet color is applied to deliver the meaning of each word; blue stands for honesty, trust, and knowledge; green for stability, balance, and harmony; violet for cold and warm, and change.
The Emblem is a basic element key to ‘KSP BI communication,’ which is a symbol of KSP image. Therefore, the distortion in its shape and color should be avoided by a thorough management.
The use of KSP emblem should be available by printing out the manuscript file contained in CD-Rom in principle.

KSP Signature
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YKSP Signature
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Signature is the guidance for pursuing the image of KSP in accordance with any circumstances. Incorrect application of KSP signature should not be permitted.
Brand mark developed for establishing the united visual image provides members of a corporation with the sense of unity and delivers the coherent image of KSP externally. Therefore, it shall be carefully administered in its usage.
Playing the signature should be available by printing out the manuscript file contained in CD-Rom in principle.

KSP Color
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Colors designated for KSP brand are basic elements key to KSP BI communication together with KSP emblem and logo type, selected in order to deliver the image of BI.
KSP brand color expression should be printed through the four-primary-color process, but it shall also be processed through spot color printing according to the media application. Color expression may have a slight difference according to the type of media; however, it shall be carefully preserved to meet the standardized color.


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Ministry of Strategy and Finance, Government Complex, 477, Galmae-ro, Sejong-si, 339-012, Korea